Info
I’m Rubén Reyes, a web and UX/UI designer based in Madrid, with 10+ years of experience across fashion, retail, graphic and digital design.
I trained in fashion design and started my career in that world. It taught me proportion, finish and a close eye for product — the same standard I now bring to interfaces.
Over the last years I’ve moved fully into digital: UX/UI, e-commerce and Shopify, corporate websites and brand identity, from agencies to my own studio.
I combine visual judgement with structure and commercial thinking. I’ve worked with catalogue, stock and conversion data, so I design with the numbers in mind, not just the moodboard.
Today I’m looking to join agencies and in-house teams, full-time or through long-term collaborations, where design is expected to look right and to perform.
Work Experience
Freelance → BEESKNEES studio
Independent designer · Studio founder
2023 — Present
Freelance designer since 2023; formalised as a studio in 2026. Branding, web design, UX/UI and Shopify for independent brands, from briefing to launch.
Bardāre Agency
UX/UI Design Lead
2025 — 2026
Led UX/UI across simultaneous client projects, designing corporate websites and e-commerce experiences and using research and testing to reduce friction.
For Heimvorteil, the official merchandise store of five sports clubs in Dresden, I developed the digital, campaign and in-store communication.
Red Uncle
UX/UI Designer · Shopify & E-commerce
2022 — 2023
Designed Shopify stores across sectors, from new builds to migrations and usability improvements on existing stores.
BESTMELAB
UX/UI & Graphic Designer
2021 — 2022
Created interfaces, prototypes, brand identity, packaging and campaign assets.
Wuolah
UX/UI Designer
2021
Produced wireframes, landing pages, interaction design and digital advertising with a focus on usability.
Fashion & Retail
Couture · Bridal · Inditex
Over ten years’ experience in fashion and graphic design, developing collections, products and visual identities for fashion and retail brands. My background spans haute couture and bridalwear through to high-street fashion, visual merchandising and in-store communications.
Education
Master’s in UX/UI Design
Trazos
2020 — 2021
Master’s in Graphic Design
Universidad Católica de Ávila
2019 — 2020
Degree in Fashion Design
Universidad Nebrija / IADE
2009 — 2012
Skills
Expertise
Web design & UX/UI
Shopify & e-commerce
Brand identity
Art direction
Fashion & retail
Visual merchandising
Tools
Figma
Illustrator, Photoshop, InDesign
Shopify
WordPress · Divi · Elementor
HTML / CSS
Languages
Spanish — native
Basque — native
English — B2
Brands
Open to full-time roles and long-term collaborations.
Based in Madrid, open to hybrid and remote work with agencies and in-house teams.