UX/UI and web Design
FancyHaus is a home décor brand specialising in decorative vinyls, designed to transform and personalise spaces quickly, easily and affordably. Its collections follow the latest interior design trends, offering versatile solutions for refreshing and updating the home without the need for major renovations.
Project & Company Details
FancyHaus operates in a highly visual, competitive home décor market, where the digital experience plays a key role in how people discover, understand and choose products.
As the brand grew, its online store needed to communicate the versatility of its decorative vinyls more clearly while offering a smooth shopping experience on mobile, tablet and desktop.
With a large share of the customer journey happening on mobile, the challenge was to build an e-commerce that combines visual inspiration, easy navigation and a clear checkout.
The challenge
Create a new online store that translates the FancyHaus identity into a clear, attractive, conversion-focused digital experience.
The goal was to make product discovery easier, improve how collections are presented and simplify the journey from first inspiration to purchase, with a consistent experience on every device.
Approach
The project took a mobile-first, user-centred approach, focusing on the key moments of the e-commerce journey.
Information architecture, navigation and product presentation were optimised to make collections easier to explore and help users quickly see how each design can transform a space.
Visually, the experience became cleaner and more editorial, putting product and photography first while keeping a clear commercial structure built for conversion.
The FancyHaus visual identity is built around a fresh, contemporary and accessible concept that connects décor, trends and personalisation.
The visual system keeps the product centre stage, combining clean art direction with typography, colour, photography and compositions that convey creativity without losing commercial clarity.
The identity is applied consistently across every brand touchpoint, from the online store and collections to campaigns and digital content, creating a recognisable, flexible universe that adapts easily to new interior trends.
