Tornasol operates in an energy market undergoing deep change, where people are looking for more sustainable, efficient and easy-to-understand ways to reduce their energy dependence.

As the brand moved from selling individual products such as batteries and components to offering complete energy solutions, the digital experience needed to explain that new offer better and make each option easier to understand.

The challenge was to turn a technical offer into a simple, visual and commercial journey, helping users understand which solution they need, what each pack includes and how it fits into their home or business.

The challenge

Create a new digital experience that presents Tornasol’s solutions in a clear, accessible and conversion-focused way.

The goal was to reorganise the offer, shifting perception from individual products to complete solutions: making packs easy to compare, explaining their benefits and showing clearly what each option includes, installation included.

At the same time, it was essential to cut through the usual complexity of the energy sector and build trust throughout the decision process.

Approach

The project took a mobile-first, user-centred approach, focusing on the key moments of the e-commerce journey.

Information architecture, navigation and product presentation were optimised to make collections easier to explore and help users quickly see how each design can transform a space.

Visually, the experience became cleaner and more editorial, putting product and photography first while keeping a clear commercial structure built for conversion.